Jun 7 2015
Ask any web designer and developer which is the most difficult site to build and they will invariably reply “our own”.
Apart from the fact that we are way too close to our need to be successful, express our creative instincts and strut our talent and professionalism, there are a number of hurdles to cross in this process. Not the least of these is the broad demographic to whom we are trying to appeal. We want to express competency with a variety of design skills and features, but we want to create and design with the kind of effortless restraint which conveys the professionalism and robust perfectionist streak which is in our DNA.
We begin by understanding our market: small business, start-ups, Non-Government Organisations and sole traders who are seeking an affordable and effective presence on the internet. We’re not pitching to people who think that a successful presence on the internet is going to cost around $300 or $400. Nor are we going for the market which is ready to spend $3000 or above for their web site.
We like to work with regular small business across Australia: people who, just like us, want more out of our lives than to be an “employee” and all that this connotes. We have ideas which we want to express and ambitions which demand independence. We are confident enough to bank on our ideas and abilities and go it alone. Generally, our customers do not have a big promotional budget but they understand the need to engage a professional whom they can trust and hope will give them great value for money.
We’ve crafted a site which we think will fulfil the expectations of our prospective clients. It’s clean and without clutter or design over-reach: something which expresses a little of our character. We feel that it strongly appeals to the sense of competence and professionalism which builds trust.
Whilst launching our new site, we’ve also slightly changed our branding and raised the bar on how we present ourselves. We’ve had a big spring clean across our social media and thrown away all of our previous news or blog posts. We feel that the result shines a light on our values, our work and our competencies: which is what commercial art and web design in this context is largely all about.