Alexis Mitsiou is a Myotherapist and Massage Therapist based in the Northern NSW town of Murwillumbah. Unlike other massage studios, Alexis offers a range of additional healing modalities which have a focus on pain relief.
We examined similar businesses in Murwillumbah and found there is a much higher than expected diversity and abundance of healers and therapists already present. Murwillumbah has a considerable ageing population, but also a very high per capita percentage of fitness centres, a broad range of sporting clubs and a large number of yoga studios.
When we discussed her business and her customers with Alexis, a constant thread in the conversation was the wish to present her business as more than just another massage studio. She wanted to emphasise her myotherapy (pain management) and rehabilitation services, which sets her apart from regular sports massage businesses.
We were also requested to create all the stationery and signs for her business. Around 18 months after establishing her business, Alexis again approached us to help with a social media campaign to promote her services.
We decided to position Alexis’ practice in the same manner as one would a medical centre: clean, clinical and professional, but with a human touch. This would present her business as more professional, reflect her additional training and services and build trust in Alexis and her services. We created a custom responsive WordPress theme based upon her logo colours but added warming colours and “hand made” fonts to produce a very human feel. Our attention to building in Search Engine Optimisation has paid off: her site ranks in the top three in Murwillumbah for all her key words.
We created the regular suite of small business stationery for Alexis: business cards and DL flyers, but we also created the graphics for a range of signs for her shop front and local advertising. In addition, we created the art for the A-frame which she uses for street level promotions.
The look and feel of the stationery and signs is all nicely integrated with the look and feel of her web site, creating a seamless appeal and well branded identity in all her promotional work.
In early 2015 we created a series of graphics for a promotional Facebook campaign aimed at local sports and fitness people. We produced four eye-catching illustrations for advertisements and a range of campaign awareness material.
We applied a number of local networking strategies on Facebook and ran the promotion for one month. The result was that her business doubled and has subsequently remained at a higher level.