The Client

Heart and Soul Yoga studio is the most popular and longest established yoga studio in the southern Sydney beach suburb of Cronulla. Studio owner, Sandra Findon, has a strong and loyal following and is supported by a team of dedicated instructors.

Like most Sydney beach suburbs, Cronulla has a very high percentage of sports and fitness enthusiasts. The local population is also very affluent, has associated attractions for strong brands and holds high expectations for the standards of training facilities which they frequent.

The Brief

Sandra approached us with the desire to replace her previous dysfunctional web site with one which was going to represent her business, be attractive to her current students and draw a flow of new customers. She also wished to keep up with the competition in her locality, all of whom field strong brands and marketing campaigns.

We were also requested to create a promotional sign which could also be used for print as well as on her Facebook page. Her wish list included tools on the site which would encourage interaction on Facebook. Her budget was small . . . Could we help out?


Logo Development

When approached by Sandra to create a logo for her studio, we wanted to design something which was more than the usual ambiguous variations on a lotus or vague scribble. We sought to create something which would be unique, memorable and strong. We wanted to keep the appeal of her studio as broad as possible and we wanted to convey a level of sophistication along with a sense of warmth, care, great value and humanity. We think we ticked every box.



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Print Media

When Sandra requested that we design a poster which she could print and place around her locality as well as use on Facebook, we responded with a clean and to the point design using her logo colours. We have hundreds of stock illustrations which we’ve created over the years, including many quality yoga images. We used a retro-styled image and coloured it to create contrast, or emphasis.The finished product has a nice custom feel, which conveys success and professionalism.