Jun 7 2015

A new beginning


Ask any web designer and developer which is the most difficult site to build and they will invariably reply “our own”.

Apart from the fact that we are way too close to our need to be successful, express our creative instincts and strut our talent and professionalism, there are a number of hurdles to cross in this process. Not the least of these is the broad demographic to whom we are trying to appeal. We want to express competency with a variety of design skills and features, but we want to create and design with the kind of effortless restraint which conveys the professionalism and robust perfectionist streak which is in our DNA.